Author and Futurist Joel Barker shares ten tactics that can be used to enhance or predict the acceptance of any new idea, product or service.
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It is natural and logical for people to resist change. New ideas upset the balance, and change makes things difficult. Only by developing the ability to present your idea from the user's point of view will you be able to achieve success!
This ten-step strategy is designed to help remove barriers to change. It is an important message for any organization that wishes not only to discover new ideas, but also to bring them into practice.