Sue Painter

Changing your mix of marketing efforts to include both high-tech and high-touch both helps you continue to build your customer base and keeps customers and prospects from tuning out.

Great service builds loyalty. Great service when there is a bad situation builds even more customer loyalty. You can benefit from a bad situation using these four points.

You'll never know exactly how much business you lose due to so-so customer service. But I guarantee that if your business is in trouble, a lack of customer service is one root cause of your situation. To turn your business around, try sharply redefining what acceptable customer service is for you.