Negotiation is a skill everyone needs, but many of us lack. In this video, Ed Brodow lays out a practical, easy-to-use approach to negotiating that can be used at work and in life.
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"It takes COURAGE to negotiate."
According to author and professional negotiator, Ed Brodow, "Most people would rather go to the dentist than negotiate a deal." Starting from a place of fear and dread is a recipe for negotiation disaster, that's why Brodow has created this practical and entertaining program that anyone can use to negotiate anything!
This video traning takes the fear out of negotiating by teaching participants how to focus on the pressure that the person across the table is feeling. Ed recommends setting 3 Targets:
Your Maximum Offer
What you Hope to Get
Your Bottom Line
"Once you are willing to walk away, you have nothing to fear." Ed's legendary "meatball sandwich" story is just one of many great stories he uses to drive home his training in a highly entertaining way.
Participants will learn Ed Browdow's 6 Principles of Negotiation: