Cliff's Customer Service Adventure Video

Cliff's Customer Service Adventure  features Cliff, a hip "20-something", in search of excellent customer service. He is our guide in this adventure, as we observe interactions between him and service providers in a variety of locations. With his humorous comments and funny antics, we get the message in no time.

Cliff's route takes us through some pretty awful, but typical, customer service scenarios in a fast-food restaurant, a bank, a computer store, a hotel reservation desk, a video store, and a department store. Throughout these scenarios, Cliff maintains his sense of humor while giving us tips to transform service into a more positive experience for the provider and the customer. At the end of the day, Cliff and several other service providers demonstrate conscientious, problem-solving customer service skills. As Cliff says, "making your corner of the world a friendlier place can be fun."

Young and Young-at-Heart service providers learn to:

• Empathize with the customer
• Assess how their business environment influences the customer
• Identify the needs of the customer
• Use polite and friendly behavior when addressing customers
• Practice effective ways to solve customers' problems